Plum Data helps you improve and protect your revenues, profits and business value
In a world full of change, our 2 services help you to better strategic and short-term decision making
Market data that helps me
Why do I need market data when my business already has high occupancy and strong sales?
All elements of the market are constantly evolving & reacting. Things will change again as international markets reopen, and new competitions emerges. You may already see trends and change in your performance data, but you’ll know much better what’s coming and how to react if you can also see the trends and changes as they hit your competitors. Plum lets you do that.+ Learn more
There’s no meaningful data specifically for the sector
Plum has been designed specifically for holiday parks, camping & touring, lodges and glamping; and park home businesses. Plum is a collaborative independent organisation that works across the market with competing park businesses, their competing systems providers, and other suppliers to the market.
Information for management decisions
My system is good for day-to-day operations but gives me little management information
Plum generates instant management information. You can use it for decision making and in board papers.
Can I alter the default reports?
You can instantly change settings onscreen without needing systems or technical help+ Learn more
Inputting data into usable analytics is time consuming and difficult
Plum automates data input using APIs through integrated system providers. We’ve ever simpler systems for direct input too.
I have good management information, but I’d like to see how my performance & trends compare with others
Plum brings you real comparative data from relevant parks businesses. It’s not random scraping or surveys but continuous complete data. We standardise it to make sure it gives relevant comparisons. And we anonymise and aggregate it to protect everyone.+ Learn more
General performance comparison is nice but doesn’t help much. I want to compare the detail
Plum lets you dig down and benchmark at a granular level. Includes occupancy, price and REVAPL by unit & pitch types and size for lettings; churn, price and margins by unit type, age, size sale and customer type for holiday home sales; accommodation mix. And much more.
Comparable data is often out of date by the time it’s published
The Plum benchmarking is live and continuous and accessible anytime through the Plum portal.
Other useful detail
General performance comparison is nice but doesn’t help much. I want to compare the detail.
Plum collects granular raw data. So our outputs let you dig down for KPI’s and benchmarking at a granular level too. Includes occupancy, price and REVPAL by unit & pitch types and size for lettings; churn, price and margins by unit type, age, size sale and customer type for holiday home sales; accommodation mix. And much more.+ Learn more
Lettings and sales have very different revenue streams
Plum has specially designed outputs for those two main business lines, designed by industry professionals who understand how they work.
Excel graphs don’t show enough detail
Plum reports have been designed so you can look deep into the numbers. All outputs are modern, clear and interactive.
How do I see if my marketing campaign worked or the whole market moved anyway?
Plum Tracker shows you that.
Sales prices have jumped, but so’s the cost of units. Am I holding my margins as much as the rest of the market?
Plum brings you price and margins data for holiday home sales of single and twin statics and benchmarks yours against the market.
How do I set the perfect balance between price and occupancy?
With more dynamic pricing causing volatility in the market, it’s vital to see the overall effect this is having. Plum shows you that over time, looking forwards and backwards, by accommodation type, park region and customer location.
Latest from the blog
Why does ESG matter to Parks?
ESG is a Park Opportunity – not just a Challenge. Plum Greengauge is here to help you with both.
Cove Communities Join Plum
Great news, Cove Communities have joined Plum Data. Cove Communities, integrated through RMS Cloud, will now be able to unlock the power of interactive benchmarked reporting for thier lettings and holiday home sales.
Greenwashing won't work. This takes real action by everyone. Soon.
As the British government announces a new legal commitment to a 78% reduction in carbon emissions by 2035, we continue our work with Innovate-UK and our industry team to help all the organisations in our sector make the changes they need to make.