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About Us


  • Created specifically for the Sector
  • With owners and operators from the industry
  • Now rolling out in UK
  • By people steeped in the industry
  • Using contemporary technology
  • Continuous future evolution alongside the industry

Nigel Edwards - Founder and CEO, Director

Nigel has been creating and growing businesses in the leisure sector for the last 12 years.

This includes being a founding-director of the Chill FactorE, building the UK’s largest real-snow indoor ski centre, with hundreds of thousands of visitors using the skiing, play, f&b and other facilities in the centre next to Trafford Centre in Manchester.

He arranged the funding for Forest Holidays’ new generation of sites in Forest of Dean and Sherwood, and then the private equity transaction taking Forest into LDC, after first working with Forestry Commission and Camping & Caravanning Club to restructure their business and split out the camping businesses from the lodge brand.

He’s worked with numerous other family and corporate holiday businesses including holiday parks and glamping & camping, as well as luxury lodges and hotels. While principally focused on leading Plum, Nigel has also been helping in the creation of a holiday resort in France, developing a new activity-holiday concept and helping owners create & make practical hands-on use of management information and dynamic business models. Nigel previously created and acquired businesses in the residential equity release markets and social housing, after earlier pioneering structures in the international risk markets and capital markets.

To escape all this Nigel enjoys his family, racing sailing dinghies, kayaking, walking in remote and beautiful places and good food in bustling noisy ones.

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John Anderson - Founder Director

John has worked in the industry since 1980 when he joined one of the leading specialist property advisers.

A spell as the general manager of a large park in Yorkshire followed before founding Anderson Associates, which provided property and development advice to park owners from the largest to some of the smallest. During this time he was chairman of the Yorkshire Inland branch of the BH&HPA. In 1997 he sold Anderson Associates to Humberts Leisure later becoming chairman and was involved in the sale of Humberts Leisure to GVA. He left GVA as a director in 2014. John divides his time between London and his home in the Yorkshire Dales.

Although he resisted the temptation to follow a singing career when he left university he still performs on the stage regularly, in everything from panto to cabaret.

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Professor Graham Miller - Sustainability Advisor and Member of the Research Committee

Graham is Executive Dean of the Faculty of Arts & Social Sciences at University of Surrey, after 5 years as Head of the School of Hospitality & Tourism Management, where he holds a Chair in Sustainability in Business.

He is currently co-editor of the Journal of Sustainable Tourism, the lead judge for the World Travel & Tourism Council’s Tourism for Tomorrow awards and Chairman of Considerate Hoteliers.

He is also a member of the World Economic Forum’s Global Agenda Council for the Future of Travel & Tourism and an adjunct professor at Wakayama University, Japan.

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Gemma Cardon - Operations Manager

Gemma graduated in 1999 with a history degree from the University of Surrey.

She started her career in a support role in fund management including a spell with an Asian focused fund manager. This gave her a great insight to the workings of the fast-paced finance sector, supporting the Chief Financial Officer and trading desk with all compliance, financial, HR, company secretary and legal processes.

Gemma started working for Nigel Edwards in 2007 as his Personal Assistant and Project Manager, supporting him while he has been growing and creating businesses in the leisure sector. She has been involved with Plum since inception, helping to create the background operational systems to enable the business to thrive.

When Gemma isn’t thinking about holiday parks she can generally be found chasing around after young children.

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Plum has created a specialist software team at Headforwards in Cornwall.

Headforwards is a Cornish outsource software development company, co-founded in 2011 by directors Toby Parkins and Craig Girvan. They are centred around Agile philosophies and practices and focused on building long-term partnership. They work collaboratively to create and deliver customer software through the use of cutting-edge technology. Providing clients with dedicated teams means that they benefit not only from their experience in attracting and retaining top talent, but also from the knowledge retention and learning through collaborative working.

Headforwards are constantly striving for improvement and using the latest technologies. They have a very diverse team which leads to interesting and often surprising results. They encourage thought leadership and self-development as much as possible. This approach has enabled them to attract clients including major household names as well as start ups and growing businesses.

The Plum team at Headforwards work as a distinct group but are supported by the wide range of specialist skills and management functions provided by the broader Headforwards organisation.

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Joe Prisk - Full Stack Software engineer

Joe is a full stack software engineer in the Plum team at Headforwards.

Staying at the forefront of software development with a focus on writing clean testable code, has led Joe to become skilled in a wide range of frameworks and languages.

Joe drives to create effective software that gets value to the end user as quickly as possible, and has as such spent a lot of his career honing his agile toolbox of skills, allowing ideas to rapidly come to life from inception to production.

When he is not writing code, Joe can usually be found chasing his young family around, or escaping to the coast path for some solitude on his mountain bike.

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Prathibha Suresh - Java Software engineer

Prathibha is a Software engineer in the Plum team at Headforwards.

Prathibha obtained B.Tech degree in Information Technology from PSG College of Technology, India.

She has 4 years' experience working as an Automation tester, Software Development Engineer in Test and Software Developer including spells at Amazon and Oracle.

She is interested in exploring Design Patterns and the use of AI in Test Automation.

Apart from work she loves solving challenges in gamified coding platforms, reading books and gardening.

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Chat to us or call us on +44 203 405 9550 or click Contact Us to email

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